Rondooz in Spend In and the Art Behind Every Piece

Rondooz in Spend In presents the brand through its distinctive approach to wearable art. The presentation introduces Rondooz as a recognised name in Spain, shaped by a clear artistic identity, while also introducing the vision of its founders, Sasan Nayeb and Ronak Ghobakhloo.

Based in Madrid and established in 2003, Spend In is a Spanish lifestyle magazine with a national reach. Its editorial coverage spans luxury, fashion, art, culture, design and other areas of the lifestyle sector, with both print and digital editions.

Being presented in Spend In marks a meaningful moment for Rondooz, bringing its approach to wearable art to the attention of the magazine’s national readership in Spain.

Where the Creative Process Begins

At Rondooz, painting, architecture, craftsmanship and design come together on fabric. The creative process starts with an artistic idea, rather than a seasonal brief. This allows each piece to develop its own character, with details and visual elements that reflect the idea behind it.

The brand’s approach centres on hand craftsmanship. Artists apply paint directly onto garments and combine it with embroidery, stones and artisanal techniques. This process keeps the artist’s hand visible throughout each piece.

Rondooz also works with antique Gobelin tapestry and reclaimed historic textiles. These materials carry their own stories and visual history. They become part of new compositions while retaining elements of their original character.

A Distinctive Language of Wearable Art

Under the artistic direction of Ronak Ghobakhloo, Rondooz has developed a recognisable language rooted in Fashion as Art. Hand-painted butterflies, gardens and flowers appear across dresses, blazers and other distinctive silhouettes.

The resulting pieces move beyond the idea of short-lived seasonal dressing. Instead, they focus on craftsmanship, artistic expression and lasting character.

This philosophy also shapes Rondooz One of One and limited edition artwork. Each piece reflects a distinct creative process. Selected works also include a certificate of authenticity.

Creating Pieces for Collectors

The presentation of Rondooz in Spend In also introduces the brand’s relationship with collectors. Rondooz does not create pieces solely for a single season. Its works are conceived to be worn, preserved and eventually passed on.

This perspective reflects a wider creative philosophy. The value of each piece lies not only in its visual character. Its story, materials and craftsmanship are equally important.

For Rondooz, its presentation in Spend In is a source of pride. It offers another opportunity to share the ideas and creative principles behind the brand with an international audience.

Rondooz continues to explore the space between clothing and art. Its pieces are created to carry artistic meaning, craftsmanship and individuality beyond a single season.